The Mine! Project

open source project for online data and relationships logistics

The Mine! Project – Google Tech Talk Part 1

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Back in April, when Alec and I visited the Bay area, we did a lunch time talk about the Mine! project at Google. Here is the first part:

What Mine! is not

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The key to getting people understand Mine! is its relevance to them. Though sometimes it helps to say what Mine! is not.

  • Mine! is NOT a Blog or Blogging Tool
  • Mine! is NOT a Personal Data Store
  • Mine! is NOT a Social Networking Tool
  • Mine! is NOT a Photo Gallery etc

Blog is a publishing platform, one-to-many and although Mine! uses blog-based technologies, it is information management platform, for user’s own benefit and with controlled sharing.

Mine! stores more than mere “personal data”, it stores anything. It can contain and manage static and dynamic data, related to the person by the virtue of being in Mine!. On top of that, Mine! enables tagging, analysing, poking, prodding, collating and mashing up data not just “storage”. And it enables sharing via feeds that can be individual generated and targeted.

Mine! is not a social network a la Facebook, MySpace etc etc. It is meant for individual deployment and use. In some sense it is “antisocial’ software – no walls to write on, zombies to poke, vampires to throw. It is designed to bring control to information sharing.

That said, Mine! can provide valuable functionality for e.g. OpenSocial, federated micro-blogging, friends-lists, contacts, FoaF etc. All in addition to what Mine is designed for and enabled because the user has new capability.

Mine! is not a photo gallery, nor is Mine just a wine-lover’s tool or traveller’s companion,
but these examples will be used often when explaining what Mine! can do for users.

Finally, what does the Mine! give you:

  • a home for storing your data
  • a platform for poking your data
  • a means to share your data
  • in, for, and to establish relationships with others, so you are the definitive source of information about you and have absolute control & revocation of access

From my previous writings about Mine!

Store implies passive and static, with some distribution via feeds, whereas one of the major elements of the Mine! is equipping individuals with analytical and other tools to help them understand themselves better and give them an online spring board to relationships with others (in VRM context this includes vendors).

The personal data store implies that there is no other reason to be using it other than to slave yourself to someone’s CRM system [...] it treats people’s Mines! like a back-end to vendors’ CRM systems. It does not capture using the Mine! to manage relationships [...] the customer being in control of their own data.

… The purpose of the Mine! is not only to put the individual in the centre and align the vendors around him. That is a far more gargantuan effort than what the Mine! is designed to do as the vendors have very little motivation to do that in ways that are useful to the individual. The idea behind the Mine! is to give the individual ability to become the authoritative source of information about him by handling the living breathing data as they go about their life. Taking just the feeds and not groking the autonomous space for my data is like looking at a vast landscape through a key hole, not bothering to open the door.

So once more, with feeling – the feeds and the Mine! feed technology are a subset of the Mine!, which has been conceived as an alternative way to provide data logistics for the individual on the web, one with a higher degree of autonomy and control over one’s preferences that is possible now. It originates from the social web, not from the identity space or any other area. It is a platform for the individual, with the aim to shift the balance of power between individual and platoform (or customers and vendors or other types of locked see-saw). It aspires to be an infrastructure for other solutions but it is not and should not be defined in terms of any of those solutions – identity, VRM, authentication, data portability and hopefully many more.

A metaphor for the Mine!

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Revisiting this interview with Ze Frank on The Sound of Young America programme, this bit caught my attention (about 23 minutes into the video). Ze’s quote from the interview:

What’s holding the web back in some sort of way is a metaphor that people use for it, which is as a play space. You go to Flickr to look at your Flickr photos, but the real strength right now is real distribution of media. If you distribute media intensely and fully, then place can’t really be the dominant metaphor anymore. This idea of creating play spaces that are mediated by personalities in some sort of way, that you can move fluidly and play a game inside Google street view and then move out to another space and things like that was an opportunity to play with breaking [the metaphor] down a little bit.

Metaphors are very important and I have used a fair share over the years trying to get people understand the nature of the web, blogging, online communications, social networking, identity, VRM… Now I’d like to find one for the Mine!.

The closest I got so far is describing the Mine! as a car. Your own car on the web, not rented or confined to a parking lot or occasionally let out on a race track. This comes from describing social networks such as Facebook or MySpace as similar to a parking lot at driving school.

Networking on Facebook, MySpace and other silos is like taking driving lessons. There is no recognisable direction. It seems kind of pointless unless you know that it is just learning and practising. Facebooks and MySpace seems a lot like that to me. But once people work out how to drive, how to operate the machine and how to get from point A to point B, they will be able to decide what the B is and get around on their own. And that’s when the real fun starts.

So the Mine! is an attempt to give people their own car, getting them to decide where they go with it, how fast and who they take along as passangers. They will have to look after it a bit and perhaps learn to maintain it but that will be easier with time too. It is an alternative for networked and social existence on the web for those ready and willing to break out of silos.

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